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Content Writing Guidelines – Before Writing a Content

Content Writing Guidelines – Follow These Guidelines in Details before Writing a Content

1. Grammar/ Grammatical 2. Topics/ Post Topics 3. Readability 4. SEO Structure

 1. Grammar/ Grammatical

Make sure Proper Grammar in your Content. Describe Clear-cut in details your Blog Post Topics.

2. Article Topics/ Post Topics

Remember: which type of content you will written. Make sure Article type Mode Rad More: https://yoast.com/writing-blog-creating-clear-blog-post-structure/

3. Readability Follow These Guidelines

What is Readability?

Readability focuses on creating easily perceivable content. For a website, readability raises the prospects of client interaction. Hence, make readability a natural part of your writing. Following this URL for Improve your readability: https://yoast.com/yoast-seo-readability-analysis/

1. Sentence Length:

Try to shorten the sentences in your post. Every Sentence should be less than 20 words. If you make more than 20 words, the sentence would be hard to read. So, keep it less than or equal to the recommended maximum of 25% percent. Read More:  https://yoast.com/academy/seo-copywriting-training/sentence-length/ and https://kb.yoast.com/kb/language-specific-boundaries-for-the-readability-analysis/

2. Paragraphs Length:

While writing a paragraph, make sure it is short. Each of the paragraphs should not cross 6 to 8 sentences or 150 words. Smaller paragraphs are easy to comprehend. Thus, the visitors are happy to read them.  Read More: https://yoast.com/academy/seo-copywriting-training/paragraph-length/

3. Transition Word:

The limit of transition words should be less than 30% percent. Ensure you apply the right words in the right place. They play the role of cement to fill gaps between sentences. They also render some ideas in prior to what you want to say. So, use transition words but in the prescribed limit. Read More: https://yoast.com/academy/seo-copywriting-training/transition-words/

4. Passive Voice

Passive voice creates distant writing. The subject or object is often not clear. To make the post more attractive, use active voice instead. Keep the passive voice level to less than 10% percent. Read More: https://yoast.com/avoid-passive-voice/ and https://kb.yoast.com/kb/passive-voice/

5. Flesch Reading Ease:

If the texts are hard to read, the audience will not get benefits. Use this test to make a higher score. You should aim to score over 90. Texts with such scores are easy to comprehend by everyone. Even a Schoolboy also can get the meaning. Read More: https://yoast.com/flesch-reading-ease-score/

6. Consecutive Sentence:

Avoid the same consecutive sentences again and again. It makes the reading harder too. Get some other words to make the texts catchy. Use alternate words. Also, try to implement different styles too. It will help to improve the condition. Read More: https://yoast.com/wordpress/plugins/seo/consecutive-sentences-check/

7. Image:

Must use proper photos along with every paragraph that is related to the story.

SEO Structure Follow These Guidelines

1. Article Title:

A writer should contain Main Keyword and interesting info so a reader will become interested to tap the link. Make sure the first character will contain “Capital Letter” for Every Word in your Content Title.

2. Article Introduction:

Must carry very positive 4-6 sentences about the topic you are writing and the Main Keyword must be present at least one time.  Read More: https://yoast.com/academy/seo-copywriting-training/keyphrase-in-introduction/

3. When Use Bold, Underline or Italic:

While writing content, BOLD the tags of the content that are related to the Main Keyword. Also, make sure to BOLD All Keywords, Main Keywords, LSI keywords and related keywords. Never use Underline or Italic font type around the content.

4. Content Subheading:

Try to use the Main Keyword or LSI keywords with every subheading. Also, use them to give the content as an informative or story look. With them, the information will be clear for readers. Make every Paragraph under any subheading maximum of 300 words. Make sure the first character of every subheading is standing with “Capital Letter”. After Every Sub-Heading, use only Colon (“:”) to make that look like subheading. Do not use any another punctuation mark (symbol). Read More: https://yoast.com/academy/seo-copywriting-training/subheading-distribution/

4. Main Keyword/Primary keyword/Target keyword/Focus Keyword:

Must use Main Keyword in your Article Heading, Sub-Heading, Introduction, Meta Description, Conclusion and every Paragraph. Make sure of using Main Keyword 0.5% – 2.5% of the total content words.  Read More: https://yoast.com/wordpress/plugins/seo/yoast-seo-premium-analysis-glossary/#keyphrase

5. Long Tail Keywords/LSI keyword/Multiple keywords:

LSI keywords (Latent Semantic Indexing) are basically keywords that are semantically related to your primary keyword. Must use the Main Keyword or LSI keywords within every paragraph.

Note: Google’s algorithm introduced and using a unique technology called “latent semantic indexing”, which means LSI keywords. LSI keywords are “related search terms”. They are often confused with synonyms despite the fact that not every LSI keyword is a synonym. Read More: https://yoast.com/focus-on-long-tail-keywords/


  • Main Keyword:                                    iPhone X
  • LSI keyword/Multiple keywords:      iPhone X Specification, iPhone X Launch Date,

6. Synonym Keyword or Related keyword:

A related keyword is a term or phrase that is closely tied to the Main keyword. It is semantically related or a synonymy or variation of the Main keyword. Try to use the Synonym Keyword or Related Keyword as much possible with every paragraph. Read More:



  • Main Keyword:            iPhone X
  • Synonym Keyword:     Best Phone, Best smartphone, Smartphone

7. Keywords Distribution:

Must apply the Main Keyword or LSI Keyword within every 100 words. Read More: https://yoast.com/academy/seo-copywriting-training/keyphrase-distribution/  https://yoast.com/wordpress/plugins/seo/keyphrase-distribution-check/

8. Keywords Density:

Main Keyword Density is most important for Google Ranking. Keyword density should be 0.5% – 2.5% of the total content. For 1000 words, you can use only 2.5 – 25 Main keywords. If you want, you can check your article keywords Density through Zippy, which is the best keyword Density Checker tools. Read More: https://yoast.com/academy/seo-copywriting-training/keyphrase-density/

For Example Every 1000 words content, you should use 0.5% – 2.5%, which means 5-25 times of using Main Keyword or LSI Keyword.

9. Minimum Size of the Content:

The total size of the content must be a minimum of 21500 words.

10. Conclusion:

Use the Main Keyword at least once and finish the content with positive words within 4-6 sentences.

11. Content Reference:

Attach with the content after the final paragraph article Reference Link.

Read More: 5 SEO copywriting mistakes you should avoid https://yoast.com/seo-copywriting-mistakes-you-should-avoid/

How to Submit Your Content

While submitting or delivering the Content, Meta Description and Tags must be present along with the other details following below two points.

1. Meta Description:

Need to be positive, informative about and will carry the Main Keyword. Meta Description length should be 120-180 characters. Read More:  https://yoast.com/academy/basic-seo-training/meta-description-length/

2. Tag:

Make tag list that will contain Main, LSI, Synonym and keywords that are related to Main Keyword. Add the tag list after Meta Description.

3. Image: Must use proper photos along with every paragraph that is related to the story

Note: Content Writers will never follow and fill the following points. Only SEO worker or Developer will do these.

  • Image Alt Tag
  • Internal Link
  • External Link
  • H1-H6 HTML coding
  • URL Structure

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